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Coca-Cola Acquires Topo Chico

Coca-Cola Acquires Topo Chico


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The sparkling water brand will remain based in Texas

Dreamstime

The soda conglomerate has purchased the fizzy water in hopes of creating widespread popularity outside of Texas.

The Mexican sparkling water brand Topo Chico has been acquired by the Coca-Cola Company for $220 million. The newest addition to the Coca-Cola family can be attributed to plummeting soda sales and the increasing trend toward sparkling waters like LaCroix.

Topo Chico is particularly popular in Texas — the Lone Star State accounts for 70 percent of Topo Chico’s American sales. The head of Coca-Cola’s Venturing and Emerging Brands Unit, Matt Hughes, explained on Coca-Cola’s website why the soda conglomerate picked the Mexican-sourced brand:

“As we accelerate our evolution to a total beverage company, we’re investing in brands that are on trend. Topo Chico is a fast-growing brand with a lot of passion behind it and growth runway ahead. The premium, imported sparkling water category is growing double-digits, and Topo Chico has proven itself in a significant market — Texas — where it’s leading the category. It’s currently sold in Northern Mexico and in 35 states across the U.S., with approximately 70 percent of its U.S. sales coming from Texas. Our goal now is to extend its reach while preserving its heritage.”

Hughes also addressed how the bubbly water represented a natural lifestyle image, as is the current trend in food and drink:

“It’s more of a lifestyle brand than a hydration brand. From a portfolio perspective, Topo Chico is additive, we see it as incremental based on its very unique proposition and taste, which comes from its natural source.”

Hughes confirmed that the sparkling water will continue to be imported from its natural source in Cerro del Topo Chico and that, due to its massive popularity in Texas, the acquisition will hopefully create more demand for the fizzy liquid.

“We are going to thoughtfully expand the brand’s geographic presence — to create more ‘Texases.’ We’re currently designing our supply chain, distribution and marketing capabilities to meet what we know will be an exciting and increasing demand for the brand.”

Did you know that sparkling waters like Topo Chico can settle your stomach? Here are 7 more drinks that relieve nausea.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


6 Reasons Why People Are Obsessed With Topo Chico

For a while La Croix was the soda water that everyone was talking, but Topo Chico is the latest bubbly water that&aposs sparking delight. This Mexican mineral water has been around since 1895, but has a growing cult following in recent years. If you haven&apost heard of it, it&aposs probably because it&aposs still relatively hard to get. It&aposs huge in Texas, but not widely distributed in the USA, yet! That&aposs all about the change though as Coca Cola have just acquired the Topo Chico brand and it&aposll soon be in refrigerator cases all around the U.S. If you&aposve never tasted Topo Chico, and are wondering what all the hype is about, here are just a few reasons to try it.

1. It&aposs Extra Sparkly

Topo Chico has the carbonation just right. Some say that bubbles last longer in the glass while others rave that this water has more bubbles than any other sparkling water. If you need to quench your thirst fast Topo Chico is the sparkling water that will do it.

2. Slight Saltiness

This mineral water is all natural and that subtle saline, mineral quality is what sets it apart from other sparkling waters.

3. The Retro Look and Feel

The slender glass bottle and that old-style font make it so instagrammable. It&aposs the kind of bottled water that&aposs good to be seen with. Just check out #topochico and its thousands of followers online.

4. It Makes a Mean Cocktail

Bartenders love using Topo Chico as a mixer as it doesn&apost taint the alcohol in the cocktail with too much flavor. As it&aposs extra-bubbly you don&apost have to add so much. We think it would be delicious in any of these cocktails:

If you do happen to end up with a hangover after too many cocktails .

5. Topo Chico May Cure Your Hangover

This may be just an urban myth, but many swear by this mineral water to cure a hangover. A coworker from our office recommends making a &aposRussian Mineral Water&apos with it, which can really help a hangover. Pour some Topo Chico into a tall, salt-rimmed glass with lots of ice, and 2 or 3 tablespoons of lime juice. Goodbye hangover!

6. It&aposs Hard to Get Right Now

It&aposs the darling drink in Texas, but a lot harder to get everywhere else in the states. There&aposs a mystique around Topo Chico, which no doubt adds to its appeal. The good news is that Topo Chico will soon be available to everyone.


Watch the video: EXPERIMENTANDO A NOVA BEBIDA ALCOÓLICA DA COCA-COLA TOPO-CHICO HARD SELTZER